Know Your Numbers.

Build Your System.

You may be struggling with marketing...

Maybe you've been working with a generic marketing agency that made a lot of promises they couldn't deliver on.

And you're not getting the individualized attention from an expert you need to meet your sales growth targets and goals.

Maybe their lack of experience and poor execution has burdened you with extremely-high customer acquisition costs, ineffective and wasteful marketing campaigns.

It's time to start fresh and see the new possibilities for growth...

When I begin working I often find companies are judging their efforts with unreliable data, unclear numbers, and confusing marketing reports.

Leadership often has blind-spots to critical problems and unrealized potential, costing the organization a lot of money.

Once we've agreed on adjusting course, I start by assessing the company's current situation:

I conduct an exhaustive, high-level analysis of the entire marketing and sales funnel, interviewing key people in sales operation and marketing positions.

With this information, I map out the entire sales system, breaking it down into parts, and assess key performance metrics at every step of the funnel.

Keeping the big picture in mind I can quickly identify problematic areas of waste & inefficiency that should be addressed immediately.

I also identify and rank the highest-value opportunities for profitability and growth.

Digital marketing is complex and with so many opportunities to pursue, how do you know which opportunity will give the optimal result and which opportunity is a waste of time?

Part of my management process involves utilizing scoring and prioritization models to quantify the improvements that will have the highest value impact on the bottom-line.

I will present to you the analysis and logical scoring method to make the best decision of all the options available, determine the highest priority to begin executing on.

It's hard to make decision when you don't know what's performing well in your system.

Get reliable weekly reports to understand how campaigns are actually performing, instead of getting bogus numbers and reports that simulate a lot of activity but don't impact your bottom-line.

Make better decisions to address areas of marketing concerns, reasonable expectations of expansion, growth potential.

Predict future trends and marketing performance: understand seasonality and market trends.

Rather than having someone do something over and over, why not solve the problem entirely by adjusting the entire system?

Having someone that thinks in systems and knows how to build effective systems gives you the leverage to achieve high-performance and big results consistently.

For an executive to make exceptional, high-level decisions requires accurate information from a trusted partner that can discern fact from fiction, hard data from fluff.

Integrity simply means doing what you say you're going to do. I've worked with many intelligent, highly-paid, senior-level people that despite their talents have a habit of telling their managers one thing, but then tell other colleagues the exact opposite. This is a lack integrity that results in big problems and time-wasting in organizations.

Integrity requires courage to speak up & the discipline to follow-through on promises. That's what separates me from most others: being able to live with integrity over posturing and politics.